The organics natural cosmetics and skincare segment is one of the fastest growing parts of the global beauty market. It is not a new industry, with the likes of The Body Shop and Aveda boasting more than 25 years in the industry, but according to consultancy company Kline, the natural personal care market has seen double-digit growth every year for the past six years. Today, it is estimated to be worth $33 billion, accounting for 13% of the overall global beauty market. Kline predicts the market will hit $50 billion by 2019.
Industry experts agree that the growth in this industry is not just a trend, but part of a “… bigger trend of global health and wellness.” (Cristina Llamas, founder of Naturisimo)