Are Awards & Accolades in your Marketing Plan?

Are Awards & Accolades in your Marketing Plan?

Having been nominated for an award recently, and then subsequently winning it, I can honestly say that winning an award is great! But more than that it’s an opportunity! Inexpensive and accessible to all, winning industry awards and accolades can be an excellent way to gain recognition, more business, and helps you to stand out from your competitors! As well as attracting more attention, nominations and awards help to build your visibility and credibility as…

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Financial Style – 25th Sept 2015

Financial Style – 25th Sept 2015

This week is all about Marketing! A challenge for businesses of all types and mystery consumers fall prey to, but what are the best ways to Market your Business, Why is an Elevator Pitch important, and how do you recognise a scam if you are a consumer? Marketing Expert, Una Brown of Other People’s Data joins me in the studio to explain all! The benefits of having a Strategic Marketing Plan, is explained in this…

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Benefits of a Strategic Marketing Plan

Benefits of a Strategic Marketing Plan

There is no excuse to be operating without a Marketing Strategy; in fact it is necessary for survival in increasingly competitive markets, with thousands of new entrants each month! The good news is that compared to a decade ago, we have increasing numbers of tools available to us to communicate to our market/s. It is no longer necessary to have a Marketing budget costing tens of thousands, instead the internet now means that connecting with…

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Art of (War) Business – Sun Tzu

Art of (War) Business – Sun Tzu

The Art of Business could be considered to be similar to the Art of War.  Whilst artistry and war are not necessarily synonymous, Sun Tzu a Chinese military general, strategist, and philosopher of ancient China, challenged this concept for introducing his philosophy of war for managing conflicts and winning battles. Heralded as a masterpiece on strategy it is frequently cited and referred to by generals and theorists including those in business who recognise the similarities…

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Cope with Learning Disabilities at Work

Cope with Learning Disabilities at Work

Despite improvements in understanding and supporting learning disabilities and difficulties in education, it could be surprising that employers still often lack understanding of how to support learning disabilities and difficulties with in the workplace.  Yet the prevalence of learning disabilities and difficulties in the workplace is argued by increasing, so how can you ensure if this affects you, that you are able to cope with the requirements of the job.  Click play above to listen…

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