So why would an American investor invest in your business?
Despite the catastrophe that many U.S. Investors experienced during the 2008 financial crisis, international businesses may now benefit from their desire to diversify their portfolios, thus investing in businesses overseas and widening their market. So it’s a good time to be a non U.S. business, wanting U.S. money.
Of course the same rules apply for any investor, and so when making an approach you must be professional and present a meaningful business plan; know your numbers, practice your pitch and sell your idea! But the great thing about these group of investors, is that they’re not afraid of ambition – in fact big ambitions are a must, so don’t be afraid to ask for significant sums, if you know you have a good strategy.
Like all investors however they are still a little gun shy. So don’t expect huge investments with a new starts up or unproven product. Demonstrate that you have a market, show your capacity for growth and most importantly show the investment that you have made in yourself and your business by creating something can value to a customer base.
So if you ready for the challenge, I want to seek markets overseas then start off by doing the following: –
1. Seek out investors. They are not going to come to you and there will be a lot of competition for what may be only a limited number of investments made each year. So do your research, and for a fast-track route to your target market look for International Investment brokers who work both in the UK and U.S. They will help you to understand your options.
2. Networking is critical. Make an effort to attend all events where you can meet and introduce yourself to potential International Investors. The old cliché in business is still true, people by people and not things! (a good source for locating an event near you is UK Trade and Investment – UKTI)
3. Do your research. Gather as much information as you can about the potential types of investment available to you and your business, and how to access them. There are a number of websites which provide information which will help to educate you on the process and had to be investment ready. This is a good place to start.
4. Remember you have options. There are a number of other nations ready am prepared to invest in UK businesses including the likes of Australia. So explore all routes to your investment.
Good luck. We would love to know how you get on.