There is no excuse to be operating without a Marketing Strategy; in fact it is necessary for survival in increasingly competitive markets, with thousands of new entrants each month!
The good news is that compared to a decade ago, we have increasing numbers of tools available to us to communicate to our market/s. It is no longer necessary to have a Marketing budget costing tens of thousands, instead the internet now means that connecting with your customer is easier than ever! But it should be noted, that it is also easier to make mistakes!
So keep in mind the benefits that a Strategic Marketing plan, which includes, keeping you proactive and ahead of the game; giving you more control of your performance in your chosen market; providing the basis for a culture where marketing is integrated (including your customers), and helping you clear on the ‘big picture’ for your organisation. Take a listen to learn more.